I was walking on the sidewalk along a busy street this week and it smothered with people smoking! Made me think more about social marketing campaigns, and whether they’re effective in persuading others. So, I did some research and in the 40s and 60s, cigarette companies were really pushing its marketing campaigns to get people to buy their products and smoke.
Companies really appealed to authority! And these things worked for people, smoking dozens a day. And now, we’re trying to reverse all that. Get people educated about health issues associated with smoking. I just found a few interesting things about these anti-smoking campaigns. These campaigns are going beyond conventional ways of marketing. They’re using other mediums, like websites, http://www.nostankyou.com/. Not even just big corporations, but other people are in this campaign as well!

Enjoy!
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look what i found:
http://www.smartbitchestrashybooks.com/images/uploads1/fabio_lips_meant_for_xing.jpg
american cancer society can appeal to authority too lol!