Lamborghini have recently outdid themselves by announcing the construction of the most expensive car in the world. The extravagant Lamborghini Aventador LP 700-4 will be on sale for $7.9 million. Why is it so expensive you ask? This beauty will be made out of solid gold with 700 diamond encrusted seats. Unfortunately this car wont be allowed to roam the streets.

The prototype will be at the Dubai Motor Show in November and will also be heading to Abu Dhabi on its world tour.

German engineer Robert Wilhelm Gülpen (designer of the car) is expecting the Lamborghini Aventador to beat 3 Guinness Book of Records-most expensive model, most secure display case (it is made of bulletproof glass), and the most expensive Lamborghini logo.

All of this sounds crazy and excessive but Lamborghini have just grabbed themselves free advertisement from the media and a brand image that says “only the wealthy can own a Lamborghini.” It would be interesting to see what competing companies such a Ferrari and Bugatti will do next to one up Lamborghini