With the last official day of Summer fast approaching, my favorite season looms just around the corner. No, I’m not talking about Fall, I’m clearly talking about another fascinating season of fantasy sports. Okay, maybe not THAT fascinating to most, but to me, another season of fantasy football/basketball/hockey/soccer (you get the idea) means countless hours spent online reading articles and doing research on the latest and breaking news from the many professional sports leagues that I follow.

I had always thought the time I spent looking at trends and player statistics was just a waste of my time until I read Tommy Landry’s blog post comparing Search engine optimization to fantasy baseball. The parallels between the two have led me to come up with some key takeaways, but first let’s start with the basics.

Search engine optimization, or SEO for short, is a way of increasing the attention your website gets in a search engine’s results. Simply put, the higher up and more frequent times your site appears on a search engine list, the better, as it increases its number of views. Here are 2 key takeaways that are bound to help you in both SEO and your fantasy sports teams.

1) Add Fresh Content:  Having fresh content can help improve both your site’s ranking, and your team’s standing. Constantly updating your site with new material gives it a better chance at being found by search engines, thus increasing the traffic it receives. This same notion applies to your fantasy team as well. Always look to update and improve your team’s weaknesses by offering trades and making key waiver wire pickups. Don’t be afraid to take a risk on that rookie in the draft too (see Evgeni Malkin and Cam Newton). Fresh legs and fresh content are guaranteed to make your team and your site more relevant in the standings.

2) Use Social Media:  Social media’s instant interaction has its advantages with regards to this topic. Sharing links to your website through your company’s various social networking pages gives it the opportunity to get re-distributed (re-tweets, shares, likes, check-ins, +1’s, etc) through the various means. Integrating social media into your strategy exponentially increases the reach of the links you want viewers to see. Social media can also be helpful to you as a fantasy sports manager. Using Twitter to do a search for #Fantasyfootball lets you see what others around the world are saying about fantasy football instantly. Asking for help is also an option with a variety of accounts (@Fantasycouch) dedicated to answering fantasy sports questions.

This is just a brief look into the overlapping parallels between these fantasy sports and SEO. I’m sure I’ll come across more angles and similarities between the two as the season gets into full gear so don’t be surprised to see a Part II in the nearby future.