This commercial is made by Axe, the men’s grooming products. This ad presents the ideal deodorant produced by Axe that every single man dreams to possess.

Billions of attractive women in bikinis are running through the jungle, scrambling down a cliff and even traversing the ocean. They all have an aggressive and bestial look on their face. Their behaviors are almost similar to animals especially when they sniff the air as if they were looking for preys.

All of these countless beautiful women are racing to be the first to reach a point. We soon recognize that a man is standing at the point in the middle of the beach with a look of amazement; He is shirtless and spraying all over his body with the Axe spray. He is the goal that all these women are striving to reach.

This funny commercial is extremely exaggerative and the story is absurd but successful. This ad is obviously targeting men especially teenagers.

It has cognitive component because although it is unrealistic, men who see this ad would actually believe that women would appreciate the smell of the Axe spray.

It also contains a affective component. Men usually love sexy female and there are billions of them, rushing towards the guy. This is what every man dream to experience. Moreover, a very sexy voice says at the ending : “Spray More, Get More”. If I see this ad and hear this voice, I would definitely buy the product no matter what. !