David Beckham : marketing tool for PSG ?

David Beckham is an English football player who currently signed for Paris-Saint Germain. He had played in various great teams such as Manchester United, Real Madrid and La Galaxy. But his good looks made him also successful beyond the pitch. He is instantly recognizable and became known as fashion icon together with his wife Victoria.  Pepsi, Adidas, H&M and many others such as clothing designers, fashion magazines, perfume and cosmetics manufacturers, and hairstylist are using the “David Beckham Brand” to promote their product.

Beckham is one the few players to earn more from advertising than its sports contracts.

Therefore, The media and fans are all wondering whether Beckham, already 37 years old, is still able to be a difference maker in the French team or not. Some thinks that PSG have signed him only as a marketing tool and to boost the good and strong image of the club who just signed big players such as Zlatan Ibrahimovic or Ezequiel Lavezzi during the summer transfer. In fact, PSG would definitely make a profit from his signing because an incredible number of people are waiting to buy his football shirt.

I personnaly believe,that Beckham would contribute a lot to the club. He has played with great players like Zidane and coached by great managers like Sir Alex Ferguson therefore he has accumulated a lot of experience. I am sure that he can still provide beautiful cross and shoot beautiful free kicks. No matter what, I am supporting him!

Check out his skills

 

http://en.wikipedia.org/wiki/David_Beckham#Outside_of_football

http://www.goal.com/en-us/news/85/england/2013/03/01/3789539/beckham-i-am-not-just-a-marketing-tool

2 thoughts on “David Beckham : marketing tool for PSG ?

  1. Nice to read your opinion here – but you don’t answer whether you think he will be a good marketing tool for PSG, just that he will be a good player for them… 🙂

    Again, consider adding photo captions to cite the sources of images.

  2. Pingback: David Beckham | Bakli's Bløg

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