1st Blog Post – Ethics and Marketing

Your first blog post will be about Ethics and Marketing.  This is a really interesting topc and has many subject areas: product, marketing campaigns, advertising, sales, sales force management, global marketing, marketing and culture.

In your reading of the business press, see what interests you about marketing and ethics.  Write a 100 word post on your blog about it.  Give your own opinion and insight.  Don’t just summarize someone’s work.  Why do you think what you’ve read is important?  What are the consequences?  To marketing?  To consumers?  To the organization?  To society?

In our class on Tues Oct. 1, Dr. David Silver of the Sauder Ethics Dept and I will pull up several of your blog posts in class and ask you to discuss them with the class. (Blank posts won’t work well!)