Final exam

  • online exam – you must bring your laptop or sign one out from Learning Technologies
  • non-cumulative (from mid-term on although you will be expected, of course, to be able to use vocabulary e.g., target market, positioning, 1st mover, etc.)
  • includes all readings on course outline, in-class discussions, posted slides, additional clarification documents
  • 50 multiple choice questions, 20 marks short answer
  • break even calculations – similar to examples in class slides & posted sample final exam questions
  • you MUST bring a calculator!!  You will NOT be allowed to use the calculator on your laptop