Our first Intro to Marketing class is on Thursday. We have an fun term ahead with lots of interesting topics to discuss and ways to look at how marketing affects your life.
Whichever Commerce option you’re thinking about, marketing is an important element of your professional and business training. For example, did you know that 3 of every 8 CEOs have a marketing background, and that marketing costs = approx. 50% of product costs? And if nothing else, keep in mind that you will eventually graduate with hundreds of other Sauder BComs and thousands of business students from other schools (and that’s just in your grad year alone!). That’s some stiff competition, and many of you will graduate with the exact same credentials. How are you going to stand out? You’re going to have to figure out how to effectively market YOURSELF! Stay tuned.