Amazon suggested product
Youtube Advertising
Over the past decade, the industry of information technology has developed at a surprising speed. Also, the way that advertisements are designed and served has changed significantly. Compared with the advertisements in the 1990s, there are more forms of advertising. One of the most special forms is the Artificial Intelligence(AI) based advertisement. When you go to Amazon for online shopping, what pops up on the screen is no more the best-seller, but the item that you wish to buy. Similarly, you will find that the advertisements before YouTube videos are more and more attractive and relevant to you. These are all examples of AI-based advertising. Then there is a debate over whether the new form of advertising is more powerful than tradition advertising.
What are the advantages of tradition advertising? Obviously, it’s more creative than the AI-sorted data. It’s more reliable since they are well sorted by advertisement agencies, and it’s easy to be widely spread with traditional media. Also, it lasts longer by leaving deep impression to people and spread among individuals. The slogan ”A diamond is forever” by De Beers is a typical example of successful traditional advertising.
Story of “A diamond is forever”.
What about AI-based advertising? It has many unique features that traditional advertising can never achieve. Firstly, it provides sufficient feedback for advertisement agencies by big-data analysis. Hence, advertisers can know the effectiveness easily. Secondly, AI knows customers better since it can analyze their personal tastes from their searching or reading history. For example, if you bought a headphone from Amazon, then they will suggest you with the complementary products that customers who bought this item also bought. Besides, AI-based advertisements are more attractive because it’s well relevant to your life. What’s more, AI can analysis people’s need and develop potential customers. Here we got a video showing an example of AI-advertising.
For all these reasons, it’s clear that AI-advertising wins the battle. The AI-based advertisements have better efficiency and effectiveness than traditional advertisements. However, it will be better if advertisement agencies can combine them together and make AI-based advertising more creative. The commercial industry has already changed a lot by AI, and there will be more major changes as the information technology industry develops.
