Cravings for Apple

After reading Jacqueline Chen’s blog post on Apple, it got me thinking of how Apple is ahead of their competitors. There isn’t another company that has the publicity and lineups that Apple has when a new product is launched. The marketing strategy of Apple is genius in that they can have consumers lining up for hours and even days just to get a hold of one of their products. A friend once told me, “Once you start owning Apple products, you don’t stop.” I found this to be very true. If someone owns an iPod, they may also have an iTouch, iPhone, iPad or a Macbook. It is rare that you would hear someone say they have more than two products from the same brand, like say Nokia, Samsung or even RIM.

Apple has accomplished this by differentiating it’s products. The iPhone was a huge leap in innovation along with the app store which has changed the meaning of “phone applications” forever. Then Apple came out with the iPad in which competitors subsequently followed with the huge success of the iPad. Apple has only been able to accomplish such milestones by understanding the marketplace and consumers, and then producing products to fit the consumer’s needs and wants. It is rumored that Apple will be launching a new iPhone which will be cheaper and smaller for consumers. This will allow Apple to further capture consumers in hopes of pulling more consumers from their competitors and thus raising profits. Apple virtually has a product for almost any age group. The iTouch music players for the teens. The iPhones for the teens, young adults and adults. The iPad for young adults and adults and Macs for students and adults. Almost any age group can purchase and use their products.