Module 3 – Post 4: The Media, Aboriginal People, and Common Sense

The Media, Aboriginal People, and Common Sense by Robert Hardling

Although a little outdated, this is an interesting study published in the Canadian Journal of Native Studies back in 2005 that provides a bit of insight into how the Media can influence public perception. The study examines coverage of Aboriginal issues by the media and asserts that bias and stereotyping are a common underlying theme, particularly in print media. The study suggests that unsympathetic, unsupportive, and indifferent attitudes are cultivated and perpetuated by the media’s portrayal of indigenous matters, and that on the whole, public knowledge and support of indigenous peoples’ challenges are marginal.

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