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Monthly Archives: January 2013
Ethical issues
Any marketing-related strategies should not be permitted when violating professional ethics and regulations. However, some companies always use leaks of laws and ethics to deceive customers to enlarge their popularities and maximize their profits.The criticism of unethical marketing issues mostly refers to products themselves, price setting and distribution channels and methods. Today, I mainly focused on how companies affect customers and social environment detrimentally through excessive packaging, underweight and unclear labels. Firstly, numerous companies put too much expense and thoughts on packaging their products to make them attractive , like using five layers silk to wrap a box of moon cakes. In fact, the costs of … Continue reading
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