When I looked back what I learned from this marketing class and group project, all I want to say is that I understand deeply what marketing really is, how to conduct marketing research to better design a marketing strategy to run a business and the importance of teamwork.
Marketing
Before studying this course, I orignially considered that marketing was just about sales. Now, though the whole term study, I found marketing was the most crucial department in a business because its wide funcion including from researching and analyzing customer demand to invent and equip the new products, from setting target market to deliver the products. Marketing is also related to the customer relation managment which means building a long-term and firm relationship with corporate partners and consumers to get a win-win situation in the future (reduce the cost but maximize the value delivered to the customers).
Doing research is SOOOOOO important!
You need to know your competitors better just like knowing your wife.
Group Project (Marketing plan)
This group project is achieved by everyone’s efforts from our group. Firstly, assigning and clarifying members’ responsiblity for the project is necessary to be stated at the beginning of the project because it eliminates the reduplication and increase the efficiency. Secondly, make sure that at least 3 people show in each meeting to guarantee and catch the progress. Thirdly, everyone should respect and value disagreement from other members and find a neutral and effective method to find a better solution. Finally, don’t start doing the assignment at the last second.
Overall,
Through studying this course, I decide to choose marketing as my option and future career. And knowing that there are several keys I need to work on:
1. Talk more and practive interpersonal skills.
2. Be patient to do researches and organize well.
3. Learn more about Canadian or American enterprises to broaden my horizon.
I love marketing.