Marketing —Plastic Surgery

—Have you ever considered about doing a plastic surgery to make you look better? If yes,   why?

During recent years, when you are watching TV, flipping magazines or just walking on  the street,the TV commercials of plastic surgery and full pages of a perfect face attract  numerous people’s attention. Plastic surgery hospital or companies took adavantage of people’s perception of pursuingbeauty to make profit. Compared to those  traditional  industries, plastic surgery  service just emerged and became  popular in this ten years.

PART 1: How did they market themselves to sell their services?

1: lack of competitors: as a newly developing industry,  it does not have any threats  coming from similar  competitors because there is nobody providing this service before. We all know make-up has its limited performance. For example, using double-eyelid tape can make eyes looks larger; however, after sticking so many times, eyelids will becme loose and lack of support. However, having a double-eyelid cut notonly has the same function,   but also avoids loose eyelids.

2. Target and stragtegy:

Marketers know that female have a stronger feeling of pursuing beauty and are willing  to spend money to keep them look younger. Thus, plastic surgery regard female  as target consumers, divide them into 3 groups and design their strategies.

1) they have congenital facial appearance or disfigured by accidents.                                      —>Through hospital’s official recommendation

2) Youth who is blind to pursue beauty.                                                                                             –> Distributing flyers or coupons to school/ youth social events and spread out  images and videos in shows or commercials.

3) Aged-female want to retain youth.                                                                               -> Providing recommendation through Salon or Spa and world of mouth.

PART 2:

Is it ethical to provide that much information to encourage people to do plastic surgeries?

I would say no. Why?

1) this is not fair for those people who are naturally pretty.

2) The high risk of the surgery.

this image shows the results of the failing sugery.

3) Deceiving — fake face.

4) distract students’ attention.

Look this picture which is an ad. for a plastic surgery corporate and pay attention on the words:

THE ONLY THING YOU NEED TO DO IS HOW TO EXPLAIN THIS TO YOUR CHILDREN.

do you feel shame?