Category Archives: Uncategorized

When I looked back what I learned from this marketing class and group project, all I want to say is that I understand deeply what marketing really is, how to conduct marketing research to better design a marketing strategy to … Continue reading →

I cannot remember when the true meaning of Valentines’ Day starts changing. This pure and romantic festival allow people to speak their love loudly and reinforce lovers’ relationships. A warm hug,  a sincere confession and a firm commitment all could make people … Continue reading →

I never realized that the placement of products on the shelves in the stores could lead to obesity and generate huge profits for companies before I read Anh’s blog and her linked website. However, when I recalled all my shopping experience, I … Continue reading →

In 2010, the science fiction movie, Avatar, brought a visual feast to this world.                                                                                                                             The audience were shocked by the creative plot, IMAX technique  and fabulous image design. In North America, it won 42.9 millionsbox  office; and 1.33 billions  boxoffice in the world. How did this movie won the honorable reputation? 1. Word-of-mouth Marketing Before the release of “Avatar,” James Francis Cameron attended to most movie conferences. His well-known film “Titanic” is  a miracle in movie history. The reorganization of James’s profession  and great impression of view of the movie create the positive world-of-mouth. Most audience suggested “Avatar” to friends and families to create a successful circular marketing chain to promote this movie. 2. Information Marketing In 2010 November, Fox signed a contract with MTime, a movie promotion website to promote “Avatar.” MTime  designed a specified page and set a program that the film related information will only be released when click rates are over 10 millions. This aroused the audience’s curiosity and interest to click; thus, every click will become once  effective promotion. Except the brief introduction of plots, MTime also offered some 3D pictures and movie clips  to attract the audience and make them understand how necessary to enjoy a 3D Avatar in cinema instead of watching a 2D films at home. Meanwhile, most cinemas launched a ticket competition to stimulate people to buy tickets. Also,  related online games drove up people’s interest.   3. Celebrity charm Owning or being appreciated by influential celebrities is a key to promote products. Lucky, “Avatar” has them all:“Golden Partner”  director,James F. Cameron and producer,Jon Landau; the hero and shero were acted by Sam Worthington … Continue reading →

—Have you ever considered about doing a plastic surgery to make you look better? If yes,   why? During recent years, when you are watching TV, flipping magazines or just walking on  the street,the TV commercials of plastic surgery and full pages of a perfect face attract  numerous people’s attention. Plastic surgery hospital or companies took adavantage of people’s perception of pursuingbeauty to make profit. Compared to those  traditional  industries, plastic surgery  service just emerged and became  popular in this ten years. PART 1: How did they market themselves to sell their services? 1: lack of competitors: as a newly developing industry,  it does not have any threats  coming from similar  competitors because there is nobody providing this service before. We all know make-up has its limited performance. For example, using double-eyelid tape can make eyes looks larger; however, after sticking so many times, eyelids will becme loose and lack of support. However, having a double-eyelid cut notonly has the same function,   but also avoids loose eyelids. 2. Target and stragtegy: Marketers know that female have a stronger feeling of pursuing beauty and are willing  to spend money to keep them look … Continue reading →

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