Apple has just struck a deal to use Swiss railway operator SBB’s trademark station clock design on iPads and iPhones, negotiating an arrangement that allows Apple to use SBB’s trademark clock design under a license agreement. SBB, renown for its reputation of clock design, holds the famous trademark for its station clock design in Switzerland. Its authentic design, included among the examples of outstanding 20th century design in famous museums, incorporates key features that makes it convenient for travelers to check the time at a distance in the midst of catching trains.
The new-formed partnership between Apple and SBB is the start of a new era of innovation in technology and design. Incorporating SBB’s trademark clock design on iPhones and iPads will enhance the genuity of these Apple products. Customers will find it more appealing to possess an Apple product that comes with a signature design clock, therefore increasing customer satisfaction and the product value customers have placed on the Apple product. Apple’s strategy of buying the patent to use the Swiss design will not only increase the value of its products, but also develop a new platform for future projects involving SBB.
Article Link: http://www.theglobeandmail.com/technology/apple-gets-ok-to-use-swiss-railway-clock-design/article4609136/