Small businesses are taking advantage of the popularity of digital media and social media usage to help promote their companies. But it is important for small businesses to pick the right social networking websites to invest time and money into if they want it to benefit them in the long run. Examples of small businesses that have each used different websites to promote their products are We Rub You’s Korean BBQ Sauces, Bhkati Chai, and Point Reyes Farmstead Cheese. These three businesses have successfully used websites such as Pinterest, Facebook, and Twitter to promote their products. It’s important for these small businesses to find the right website that works for promoting their business because they don’t have as much room for failure as larger businesses. But when small businesses find the right website that is most visited by their target market it has shown to be very beneficial to their companies. It is hard to say whether or not it is a smart business tactic for these businesses to rely on social media because as we read in one of the class readings about Facebook it said most people visiting these popular websites don’t want to be bothered with advertisements.

Link to article- http://www.usatoday.com/story/money/2013/10/06/smart-small-business-digital-tools/2922423/

Work Cited– Petrecca, Laura. “Digital Tools Play Big Role in Small Business Growth.” USA Today. Gannett, 07 Oct. 2013. Web. 07 Oct. 2013.