David Kuo's Blog

iPhone’s recent upgrade to its new iOS 6 platform received negative attention from consumers. Due to rising competition from Google, Apple has decided to implement its own maps for the iOS 6 platform, and removed Google Maps. Apple’s challenge to Google may cause a fall in their customer base. Compared to the eight years of detailing and refining of Google’s maps, Apple’s maps contain errors and lack important details. Apple acknowledges their own shortcoming on maps and apologizes to consumers.

“We are extremely sorry for the frustration this has caused our customers”

– Tim Cook,

Apple’s CEO

Apple’s effort in expanding its own services is beneficial, but it was too soon. Its decision to compete against Google’s experience prematurely can bite them back. Although Apple’s customer base is large and loyal, repeated faults that are caused by premature releases of applications will eventually dishearten the most loyal of followers.

Apple needs to spend more time improving the quality of its newer iOS releases to satisfy their loyal base. Repeatedly failures will dishearten even the most loyal of followers. At the same time, Apple’s expansion of features and services will allow them to compete in many other aspects within the smartphone market.

http://www.economist.com/node/21563730

http://www.apple.com/letter-from-tim-cook-on-maps/