Bigger is always better…right?
by David Kuo ~ October 7th, 2012. Filed under: Uncategorized.
As the price of gasoline rises more and more, consumers are transitioning to smaller cars. Why buy an expensive, gas-guzzling car, when one can buy a smaller hybrid for a much more affordable price? Consumers can afford more features for a smaller car compared to trucks or S.U.V.s. Smaller cars have better fuel efficiency than larger cars, and there are more compact hybrids than hybrid trucks.
General Motor’s Co. (G.M.) and Ford Motors Co. (Ford) (Both companies who specialize in producing larger cars such as trucks, S.U.V.s) have begun producing many more small cars in response to the change in tastes for consumers. Toyota and Honda still continue to be in the lead in small car development and U.S. automakers have to be creative to sway consumers into purchasing their products.
Since the bailouts in 2009, G.M., Ford, and Chrysler have come a long ways. They have made their mark in the small car market, and continue to be competitive. Currently, G.M., Ford, and Chrysler are having the best sales in four months due to the surge in small car purchases. Can these automakers who traditionally produce large cars keep up with the likes of Toyota and Honda?
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