But as the accounting into high-paying jobs at the same time there have been many negative effects, such as  the accountant moral considerations ,the society has prejudice against to the accounting.Furthermore, the false accounting enable illegal firms or individuals to corrupt and take brides,evade paying taxes ,and defalcate.Think carefully,this is probably not their fault because many accountants also have their own helpless.In recent years,global in abundance exposed many in a big way went to on the market the compnay to cheat the account, carried on the financial cheat , cheated the general investors the scandal.Even some companies in the recruitment will directly ask accountants:”Can you do false account?”,this for many accountants are a conscience.

The reasons for these problems are varied;nevertheless,the shortage of monitoring of government audit is the main reason that causes the following problems.Of courses,a good business ethics and professional accomplishment are also indispensable.Although money is always can let a person “hot heads”, you should  also remember judgements which are made on impulse often do not turn out as one wishes and as such people often repent.

These days, more and more people seem to be relying on credit cards, some people even have more than three different bank’s cards.In particular, many young people have a fashion as credit cards. The majority of the young people have more than two different credit cards but only half of them have job,according to research showing many are in denial about them splashes their money.Most of the people is not only convenience but also with a credit card in order to borrow “Easy” money .Because even you do not have enough money in your account you also can take out a certain limit of money.This is important because many will borrow on a credit card in an emergency.

But we all know there is no such thing as a free lunch .When you take money out using your credit card ,they rack up interest immediately and in most cases at a higher interest rate as well .With the appearance cards, more and more people got into debt.So,one of the world’s richest man, Buffett warned”Stay away from credit cards”.

However, the real question remains:Is credit cards really that bad ? I do not aggree. For me , I really like using credit card it’s much easier than debt card. I can use in everywhere even in different countries also I can do online shopping as well.Credit cards can help you buy necessary things and build a credit history ,but they must be used responsibly,which means paying off your debt in time.

Of course the biggest beneficiary is bank.The credit card service is the main business and major source of profit in many international banks,credit card brings the abundant customer resources.In addition,it is more beneficial than others.For these reasons,it has been the core product of most of the retail business.

Obviously,credit card has brought manifold impact to our life no matter its good or bad, I think if you want to use credit card to make your life more wonderful premise condition is not debt !

As we all know, if enterprises want to gain competitive advantages in the fierce competition,to win trust from customer and firm market position, they must first set up their brand. Across the world, international famous brand always is not lack of buyer because their good public praise and market brand reputation.Today, many international famous enterprises have done very perfect on their brand setting building, but for the small businesses how to set up  their brand and get social acceptance ?There are three main points must be emphasized.

Brand positioning 

For the small businesses if we want they in a short period of time to formed a unique customer they must set up their own brand. But how to set up the brand? To answer this question we must first understand the concept of the brand is the product itself . So before to set up the brand the business people need to ask themselves three “WWW” which is What is it ? How was it ? Why it is? For any companies they all pay attention to customers, when they set up the brand they need to throng this brand to tell customers what is this product ? how to use this product? and why do customers choose this product ?Of course, at the back of each product there will be hundreds of advantage,we can not use all the advantages to put in our brand ,we only need choose one of the advantages as a selling point . For the brand we must let customers to know our products not only meet your needs more satisfy your desires. At the same time clear enterprise’s advantages and disadvantage,this can make us more accurate positioning foster strengths and circumvent weaknesses.

Brand design

When you see a white tick your mind will quickly relate to Nike; When you see a yellow “M” you always easy to think of McDonald’s.This is the power of a brand as well as the value of the brand.Ideas that attract brand customers and build brand franchises. Ideas that create brand and marketplace dominance in consumer’s mind. Designation, Logo and Slogan are all play the key role for brand design so we need in view of the consumer groups to shape the brand.At the first use the novel name and unique logo can let customers to shine at the moment  then use a simple slogan to deepen customer impression.

Brand promotion 

Nowadays,the new company wants to outshine others in the market competition have to seek multi-channel promotional that’s mean we need a lot of advertisements.For the small business they maybe do not have a large amount of money in advertising their goods.In my view , the money can buy best place to post ads but they can not buy the innovation.We can not make our promotion blindly, every goods was products the company already know which group of people want to buy it so at the first we should spend more energy in this consumer group then we need to know who is our potential consumer group. When we know our consumers very well we can know where are we supposed to promote.