Month: February 2013

Look at the packaging labels around us: whole grain, 0 trans-fat, low sugar, real fruit, etc. Companies play hard to label their product to look healthy and nutritious. Is it really the case as stated on the label?

#1 Misleading Serving Size

Companies sometimes manipulate the serving size to make their product look healthier. Look at this nutritional label on a muffin: 600 calories and 18g of fat per serving: with 3 servings per muffin. Guess how many people will pick up a muffin and only eat one third of it? It is actually 1800 calories per muffin, but companies usually do not write like that because it does not look healthy.

#2 Inaccurate Nutrition Label

As you pick up a frozen dinner with 500 calories label, you are happy that you get low calorie fast meal. Be cautious! The meal may contain 600 calories! You need to consider that Food and Drug Administration (FDA) allows calorie counts on the standard “Nutrition Facts” labels to be off by as much as 20% before they even think about getting involved.  Now you see how companies play around with this rule to make their label look better. A 2011 report¹ showed that 24% of nutritional labels were grossly inaccurate: that’s 1 out of every 4 products on the shelf! So it is better to be skeptical being a consumer facing the massive labeling marketing.

#3 0 Trans-Fat

If you go shopping see the 0 trans-fat chips on the shelf, and your eyes shined and excited to buy one bag without worrying about getting any fat! You probably fall into the marketing trap again. A little known fact about nutritional guidelines in the US is that any amount of fat or sugar under 0.5g per serving can be listed as 0g. So say a bag of chips 450g, which is 16 servings. By easy calculation, the bag might legally contain as much as 8g of trans-fat without being labeled. Trans-fat should be eaten in small concentrations with recommendation of trans-fat to 2 g per day or less. That means a bag of 0 trans-fat chips could potentially consume 4 times the daily limits.

With all the above being said, it is very important to be skeptical, informed and cautious on picking packaged food. Eating healthy is not as simply as following what the label says. It could lead to the opposite direction of being healthy.

 

Cited from:

http://www.livestrong.com/article/370685-how-many-fat-grams-per-day/

http://www.builtlean.com/2013/02/13/food-industry-marketing-facts/

 

Wondering how to market your small business without spending a fortune? It is critically important to market your business   every penny in the small business counts for its success.

 

1. Make YouTube Video

YouTube can be a powerful platform for marketing online, since there are more than 800 million visitors a month. By just posting videos about your product or sharing your thoughts, you can get so much potential reviews on your product. The cost of it could only be your digital camera and you effort editing on free movie editor application such as iMovie. Or you can pay as little as $5 to get a professional editor such as Fiver.com.

2. Create a LinkedIn Group

LinkedIn group is free to create, and it can provide you with a professional network environment. It helps with your business marketing by providing resources and start discussion on topics that benefits you.

 

3. Endorse Local Celebrity

It is dream of many business owners to have their product endorsed by a famous celebrity; however, it is enormously expensive, such as millions of dollars for one-year endorsement. Local celebrity, on the other hand, has the same social influence within the local community, but absolutely lower cost. You can even negotiate with paying by the company’s products

 

4. Write an e-book

Writing a book relating to the biggest issues in your industry, and you can mention your company and product in the book. This will encourage readers to learn more about the company and its product. And publishing is no longer a trouble. Amazon, for example, can let you upload a digital book for free, with a 33% take on every sale.

 

It is still possible to market your product without spending a lot of money, as long as you have those ideas and take actions.

 

Cite: http://www.entrepreneur.com/article/226146