Posted in Uncategorized on Apr 7th, 2013 No Comments »
http://sethgodin.typepad.com/seths_blog/2013/03/swagger.html Is it a must for a marketer to be a swagger? Instead of “swagger”, I prefer to put it as “considerate”. As a marketer, you need to stand at the consumers’ side and think for their needs Being considerate is more effective than swaging because you will always find someone who is more […]
Posted in Uncategorized on Apr 1st, 2013 No Comments »
It is a great experience to work for a company’s marketing plan in a team. Our team chose Kraft Foods Inc. as our potential company. We discussed, analyzed and reported our plan during group meetings, thus let me know more about how it functions as a team and how to be a good […]
Posted in Uncategorized on Mar 8th, 2013 No Comments »
This post drew my attention for the interesting idea that not all of us are supper models, so it’s not an effective choice to market with hot looking images because they are not alike. The reality is that those pictures do draw attentions to people especially teenagers where they think these pictures are funny […]
Posted in Uncategorized on Feb 21st, 2013 No Comments »
Look at the packaging labels around us: whole grain, 0 trans-fat, low sugar, real fruit, etc. Companies play hard to label their product to look healthy and nutritious. Is it really the case as stated on the label? #1 Misleading Serving Size Companies sometimes manipulate the serving size to make their product look healthier. Look […]
Posted in Uncategorized on Feb 10th, 2013 No Comments »
Wondering how to market your small business without spending a fortune? It is critically important to market your business every penny in the small business counts for its success. 1. Make YouTube Video YouTube can be a powerful platform for marketing online, since there are more than 800 million visitors a month. By just […]
Posted in Uncategorized on Jan 20th, 2013 No Comments »
What makes being ethical worth it in business? As a trend today, companies are expected to take their social responsibilities throughout the operation. Companies spent billions of dollars from eco-friendly production line to working environment reinforcement, hoping to boost brand image among the public. How is being ethical a win-win for both firms and individuals? […]