Wondering how to market your small business without spending a fortune? It is critically important to market your business every penny in the small business counts for its success.
1. Make YouTube Video
YouTube can be a powerful platform for marketing online, since there are more than 800 million visitors a month. By just posting videos about your product or sharing your thoughts, you can get so much potential reviews on your product. The cost of it could only be your digital camera and you effort editing on free movie editor application such as iMovie. Or you can pay as little as $5 to get a professional editor such as Fiver.com.
2. Create a LinkedIn Group
LinkedIn group is free to create, and it can provide you with a professional network environment. It helps with your business marketing by providing resources and start discussion on topics that benefits you.
3. Endorse Local Celebrity
It is dream of many business owners to have their product endorsed by a famous celebrity; however, it is enormously expensive, such as millions of dollars for one-year endorsement. Local celebrity, on the other hand, has the same social influence within the local community, but absolutely lower cost. You can even negotiate with paying by the company’s products
4. Write an e-book
Writing a book relating to the biggest issues in your industry, and you can mention your company and product in the book. This will encourage readers to learn more about the company and its product. And publishing is no longer a trouble. Amazon, for example, can let you upload a digital book for free, with a 33% take on every sale.
It is still possible to market your product without spending a lot of money, as long as you have those ideas and take actions.
Cite: http://www.entrepreneur.com/article/226146