This post drew my attention for the interesting idea that not all of us are supper models, so it’s not an effective choice to market with hot looking images because they are not alike. The reality is that those pictures do draw attentions to people especially teenagers where they think these pictures are funny and cool.
However, I agree that using hot photos for advertising or promoting is often not a good choice. Most of people think these pictures are entertaining but superficial, therefore, even though they feel it is okay to have a glance of fun, but they do not want to associate themselves with those photos. Companies need to be cautious about using hot looking pictures in promotion, because they might lose their loyal customers due to their promoting brand image disassociating with their customers’ lifestyle.
Images courtesy of:
https://blogs.ubc.ca/reefchiu1/2013/01/20/whoa-look-at-the-pretty-ladies/