Month: April 2013

http://sethgodin.typepad.com/seths_blog/2013/03/swagger.html

Is it a must for a marketer to be a swagger? Instead of “swagger”, I prefer to put it as “considerate”. As a marketer, you need to stand at the consumers’ side and think for their needs

Being considerate is more effective than swaging because you will always find someone who is more swagger than you. The competition is very high being a swagger, and the potential consequences of lacking justification or substance can be fetal, usually lose trust from a customer which is an irreversible lost. However, being considerate about the customers is different. Baring in mind the customer’s needs, marketing the products in the aspect of fulfilling their needs is the key to successful marketing. The powers of helping customers know what benefit they can gain from the product adds value to the product. The product might not require so much money to make, but selling at a relatively high price represents the marketing power that helps customers recognize the value of the product and maximize the use of it.

Image courtesy of:

http://topspinthefuzzy.deviantart.com/art/Jeph-Has-Swagger-277807269

It is a great experience to work for a company’s marketing plan in a team. Our team chose Kraft Foods Inc. as our potential company. We discussed, analyzed and reported our plan during group meetings, thus let me know more about how it functions as a team and how to be a good team player. One of the assignments I like most is making the final video about our marketing plan. I am the person who takes charge of the video editing, and I learned a lot by doing this even though it takes a lot longer than preparing for a live presentation alone.  Making video also gives us a chance to be creative on how we present and be very careful on what we say as well. The video is a final product that we can keep which represents our precious time and memories working as a team.

The class is very entertaining and engaging as well. Rather than the technical words, I learnt a lot of real world examples and practices which I can apply to future marketing directly without so much difficulty. I feel the class of introducing to marketing well worth its time and effort, and it brought me interest in learning in a more and deeper level.

Images courtesy of:

http://www.dreamstime.com/royalty-free-stock-photography-steps-to-success-image14061557

http://www.creativeguerrillamarketing.com/viral-marketing/uptime-affects-your-marketing/attachment/marketing-3/

http://bookboon.com/blog/tag/marketing/