http://sethgodin.typepad.com/seths_blog/2013/03/swagger.html
Is it a must for a marketer to be a swagger? Instead of “swagger”, I prefer to put it as “considerate”. As a marketer, you need to stand at the consumers’ side and think for their needs
Being considerate is more effective than swaging because you will always find someone who is more swagger than you. The competition is very high being a swagger, and the potential consequences of lacking justification or substance can be fetal, usually lose trust from a customer which is an irreversible lost. However, being considerate about the customers is different. Baring in mind the customer’s needs, marketing the products in the aspect of fulfilling their needs is the key to successful marketing. The powers of helping customers know what benefit they can gain from the product adds value to the product. The product might not require so much money to make, but selling at a relatively high price represents the marketing power that helps customers recognize the value of the product and maximize the use of it.
Image courtesy of:
http://topspinthefuzzy.deviantart.com/art/Jeph-Has-Swagger-277807269