My team chose Caffe Artigiano for our project. Throughout the term and with Assignments 1, 2 & 3, I got to know much more about the Vancouver-based local premium coffee house. I have learned about the company thoroughly by not only reading information but also doing analysis on it. For example, by looking how successful the company has become in recent years and the fact that Canada has the second highest coffee consumption per capita, we can conclude that it is one of the fundamental macroeconomic factor for Caffe Artigiano to succeed.

I enjoyed doing all the assignments because all of them provide opportunities for us to learn analyzing a company and its business environment, followed by a marketing aspect. During the production of assignment 3, I was fascinated by the fact that our team was able to find some critical and obvious recommendations on the marketing mix for such a successful company. For example, the company website reconstruction and public tasting events. I also enjoyed working with my team for all the assignments since I got very very nice teammates. The working environment was relaxing and productive for my team.

Although I am not going into the marketing option, by taking this course and doing all the assignments, I was taught how critical and important marketing is to any businesses. And marketing is certainly one of the more interesting aspect in the business world. I am content with this opportunity to learn fundamental business environment analysis and marketing such as the marketing mix – 4Ps.