Money Well Spent
Dec 3rd, 2010 by derekli
Today I just saw the newest Audi made ad in Berlin. So the company decided to spray paint a profile of their newest product, the A7. The amazing thing is that it was done on the side of a massive building, used 200 bottles of spray paint, and took 2 weeks to complete. The amount of money spent on this advertising probably does pay off as the artwork is right in your face all the time haha. It definitely is a nice advertisement which appears to have been done freehand by a group of spray painters. Check out a video of its making below to witness its proportions. Brand awareness at its finest.
On a side note, Audi has also allocated a huge amount of its marketing capital to buy a spot in the new American Superbowl advertisement time. Apparently, brand awareness and desire for their luxury vehicles have spiked after their ads were shown during the Superbowl. It was probably money well spent to gain this much attention as well as having record sales for the company as it places an ad during this sporting event for the fourth consecutive year. Now that’s efficient allocation of resources. What was once a brand second to BMW and Benz, is now stepping up to try and achieve top-of-mind awareness status.