Derek Li's Blog

I was thinking about Sales Promotion today and I was thinking about how the luxury car market does this. For a very long time, there was this stigma for luxury car makers to build cars that always needed to be repaired despite its sky-high price tags. Auto makers such as Audi and Jaguar have always been perceived as high-maintenance vehicles that users spend more time at the shop than on the road. Now of course as times change so do their way of doing things and I have heard good things about the quality of those automobiles nowadays. As a form of sales promotion, I believe that Jaguar’s all new Platinum Coverage is a great way to stimulate buyers to reconsider an investment in their product line. The original reputation of continuous fixes for the company is what swayed customers away from their product, but now this sort of Sales Promotion could act as the catalyst to boost sales. Also, this helps to build more value for the consumer as the Platinum Coverage offers to fix multiple problems free of charge. It also shows that the company has finally listened and answered to their loyal following’s prayers. Now that the problem is covered, why else would someone with the cash not purchase this invigorating beast?