Derek Li's Blog

Just wanted to share a laugh.

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So I was just trying to take a short break from the arduous studying I’ve been doing for my Econ final coming up and decided to go on YouTube (I just noticed how awkward it was to type youtube…). I clicked on one video that looked interesting and was anxiously anticipating the video to start […]

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Today I just saw the newest Audi made ad in Berlin. So the company decided to spray paint a profile of their newest product, the A7. The amazing thing is that it was done on the side of a massive building, used 200 bottles of spray paint, and took 2 weeks to complete. The amount […]

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I was thinking about Sales Promotion today and I was thinking about how the luxury car market does this. For a very long time, there was this stigma for luxury car makers to build cars that always needed to be repaired despite its sky-high price tags. Auto makers such as Audi and Jaguar have always […]

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Besides all the marketing done during Thanksgiving and especially Black Friday steep discount sales, there is some other company out there using thanksgiving to express their gratitude to the people. GM was the dying company during the financial crisis and received a controversial $49.5 billion bailout by the Fed in America. Now they are stronger, […]

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Today, I was looking around for a blog post by my fellow bloggers on marketing and I stumbled upon Erick Yao’s post about expensive and lower price vehicles. I totally agree with his perspective of expensive and cheap cars where one should not say something is expensive or not since it all depends on the […]

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In my honest opinion, I believe that Audi has the best marketing ads in the business hands down. After watching some of their advertising campaigns, you can’t stop to think and then utter: Brilliant! This is not really a post I put a lot of thought into but just showing everybody the best I’ve seen […]

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The consumer is king. In today’s marketing environment, this very aspect of satisfying the consumer’s needs is the single most important factor in a successful product line. This is exactly what I witnessed after watching Mercedes-Benz’s new promotional video about how much they care about their customers (video below). The experiment the company carried out […]

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Recently, another insight I have had from studying Marketing is that essentially everyone is part of marketing and everybody acts as a medium for marketing to immerse the consumers of the world. From the very topics we talk about with each other everyday to the blog posts that each and every person writes, is a […]

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Today I bring to you a problem I have with Chevy and its marketing tactics. As most of you have probably heard, there’s a new car on the street coming soon called the Volt, which is a self-proclaimed and highly marketed electric vehicle (EV). That’s what Chevrolet has been shouting out to everyone before. The […]

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