Derek Li's Blog

Hey guess what? If you buy the new Nissan LEAF you will get a free bonus hug from a real polar bear! That’s exactly how Nissan thoughtfully advertised its new 100% electric car (video below). To be honest, I was quite touched by the whole video. It started with a Discovery channel-esque documentary of the […]

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Man, Marketing is one scary thing. It turns out it has been lurking around us everywhere for the longest time. It’s something that you don’t really notice regularly, but once you’re aware of it, you just can’t stop wondering in awe about its effect on us. Like many other average consumers, I just wake up […]

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