We are Marketing!
Nov 15th, 2010 by derekli
Recently, another insight I have had from studying Marketing is that essentially everyone is part of marketing and everybody acts as a medium for marketing to immerse the consumers of the world. From the very topics we talk about with each other everyday to the blog posts that each and every person writes, is a form of marketing and acts as a platform for marketing to ensue. Word-of-mouth (C2C marketing) is so powerful as people all around us affect us in a social manner that influences all of our purchasing decisions. The review people write online and the posts other people around the world put up act as fuel to the ever growing flame of marketing.
Personally, I really don’t mind being a medium for companies to market their own goods and I guess its the best possible way to sell a valuable product. In fact, the magnitude at which it consumes our life with the ways we interact with marketing is quite intriguing. It seems as if any activity we pursue these days is directly or indirectly related to marketing. The cars we drive or the restaurants we go to tell people who we are and it helps to indirectly market those products or places in order to identify them and ourselves. Everybody seems content for now even if Marketing is so active in our lives and I guess it will be here to stay for the unforeseeable future.