From listening to Elaine’s lectures on how important a brand is to a business I was curious about the factors a company should take into account when trying to build a successful brand. I found an external blog called “6 Keys for Branding Success” that outlined the most important aspects in creating a brand. These factors are:

1) Define

2) Personalize

3) Business Name

4) Social Media

5) Creativity

6) Customer Support

I agree with all of these guidelines when talking about starting a small business. Especially creativity. A new business needs to stand out and be fearless and by being creative people will remember their brand. The most important thing I took away from this blog was that there is no magic formula or definite steps to take when starting a business or a brand. There is no one size fits all answer and entrepreneurs need to experiment and investigate into what actions will work best for each individual circumstance.

[youtube]https://www.youtube.com/watch?v=X2nzYN-KhLs[/youtube]

This video guides small businesses and entrepreneurs on how to build a brand and relates closely to the content from the external blog.