From listening to Elaine’s lectures on how important a brand is to a business I was curious about the factors a company should take into account when trying to build a successful brand. I found an external blog called “6 Keys for Branding Success” that outlined the most important aspects in creating a brand. These factors are:

1) Define

2) Personalize

3) Business Name

4) Social Media

5) Creativity

6) Customer Support

I agree with all of these guidelines when talking about starting a small business. Especially creativity. A new business needs to stand out and be fearless and by being creative people will remember their brand. The most important thing I took away from this blog was that there is no magic formula or definite steps to take when starting a business or a brand. There is no one size fits all answer and entrepreneurs need to experiment and investigate into what actions will work best for each individual circumstance.

This video guides small businesses and entrepreneurs on how to build a brand and relates closely to the content from the external blog.