Amazing talk that my former boss from Corporate Champions Vancouver linked me to! (I was managing the company’s social media over the summer so he thought this was would be highly relevant for me.)
The seminar is delivered by Scott Straten, President of www.UnMarketing.com, in New Orleans for the Adobe Solutions Partners event.
He covers topics on engagement, social media, marketing and customer service. Below you can find a few key points that I took away.
1) We are always marketing. Marketing is always happening. It doesn’t just happen behind closed doors in the board room. Brand strategy is every time you choose to engage with your market or choose not to. Marketing is actions. The most important and effective marketers are the front-line for companies, and they are usually paid the least.
2) We do business with people we know, like, and trust. What are you doing to increase these things? That’s how you deal with your sales and marketing
3) We are moving away from “push and pray marketing” where marketers push out the message and pray people will buy it. Now it is about creating awesome content that people want to spread. Nobody runs to the top of the hill to scream normal. Why we spread things has not changed, but how we spread it has.
5) Don’t post content for the sake of posting content because you hurt the other content if it’s not awesome.
6) Every time you make the customer jump through a hoop you lose a potential customer. For example. when you ask for information on forms.
7) There are too many choices on Web 2.0 . Pick one platform and exhaust it. It’s about the singular relationships you form.
8 ) Be careful with what you post. You can instantly change a brand with 140 characters. It takes years to build a brand and one tweet to kill it.