Came across this YouTube video today and I couldn’t help but share it! If there’s one company that can do online memes right, it’s got to be Lululemon. From the nude yogi shoot mirroring the “Kesler” photo, to Sh*t Yogis Say, Lululemon has hit the sweet spot that tickles the public humour.
Internet memes shouldn’t be used as marketing for all types of businesses. The media should meet the brand personality and strategy. Aside from that, memes should be done with sophistication and should stay away from controversial and offensive content.
Why consider using memes to market your brand? Lululemon was able to effectively communicate to a younger target market with this meme. Moreover, well-done memes are frequently shared virally among networks therefore reaching staggering exposure. By making the viewers laugh, the brand is able to connect and impact the consumer to establish a positive relationship. Finally, notice the subtle product placement throughout the video to increase brand awareness.
What are your favourite memes?