Mahesh Nandwani’s blog on the importance of a business having a Unique Selling Point, I found quite interesting, and thought why not comment on it ! The first thing an entrepreneur thinks about when he starts of is- What am I selling ? What makes my business unique? However even though its the first question that comes to his mind, I feel the answer to this question is never truly found.
The reason I say this is, a lot of the time people believe , something as broad or vague as ” Our business gets the product to the customer on time” is a USP. A USP as Mahesh points out is something that “differentiates” the product from the competition. Getting the product to the customer on time isn’t revolutionary different. Pizza Hut and Dominoes are just as fast as getting Pizza to the customer, it doesn’t make them Unique, it just means there efficient. To be unique, you have to have something the competition doesn’t have. Apple is Unique because it provided the world with computers and products they had never seen before. The USP is something that needs to revolutionise the game, just like Steve Jobs did.
Any business whose Value Proposition is something that will benefit the customer, and has never been seen before will work! As Mahesh emphasizes business just need to conduct research to find it.