Naked Coconuts is a firm which was started by the entrepreneurial mind of Sauder-alumnus, Paul Gill.

Source: http://www.nakedcoconuts.com

The company produces all-natural, nothing hidden, eco-friendly coconut products. Those products being organic virgin coconut oil, raw organic coconut nectar, and coconut soy-free seasoning sauce. On Naked Coconut’s website, there is a page that discusses the story of the company, and how it came to be. The company’s value proposition?

It is to provide you with unquestionable honesty, trust, and truth in everything we do.

Gill’s vision included products in grocery stores where every little aspect of the products was out on display. Nothing to hide. Just good things on the shelves. He realized how often companies would deceive consumers, and wanted to change that. He lived in the future, and decided to build what was missing.

A great idea and a great line of products — however, I would list Naked Coconut’s products as “vitamins,” rather than “painkillers,” seeing as the need is emotional, and the market is unknown. People might buy these products because they feel good, but most people are quite satisfied with whatever else is on the shelves. Perhaps one day those consumer preferences will change.