Organizational culture is a very important aspect of any business, and it is what makes employees want to work where they do. I watched a video called FISH! which was about the Pike Place Fish Co. in Seattle. The culture there is quite unique; the workers are essentially playing with the customers and the fish that they sell. The whole ritual of yelling and playing while working started with the owner, who got his workers to treat the job in such a way very early on. It began with making jokes, which made the team feel good and began all sorts of rituals and traditions. The company has since become an attraction to regular customers and tourists alike.

Source: http://www6.clikpic.com/StruanSheltie/images/IMG_0571_thumb.jpg

Now, of course, not all companies can simply throw fish around and expect to have a culture like the Pike Place Fish Co. But, cultures can be started and kept by simply having teams express the beliefs, values, and assumptions that they want to have in the workplace. Workers begin to act in particular ways, and if done the right way, can make a company that much more productive.