TOMS, the shoe company, is a great example of social entrepreneurship — companies who add moral standards to their value propositions without government regulation. TOMS has a program called the One for One Movement, where for every product purchased, TOMS will help one person in need. Currently, they give shoes to children in countries such as Ethiopia, Ghana, China, and the Philippines. These shoes help to assist children with their health, education, and confidence. Also, TOMS gives away glasses, sight-repairing surgery, or medical treatment to people in Cambodia, Guatemala, Nepal, and the United States.

Source: http://www.toms.ca

The whole movement just provides all sorts of good to the world. TOMS does it because it’s what they believe in. They want to make the world a better place and give back. Nobody forces them to do it, but it makes them unique. It works as a great marketing technique, but also does a lot of good for the world, and makes the company a great place to work too.