Design To Learn
Many of the concepts in the generation and testing of new ideas are captured in the philosophies of strategic design or design thinking.
A. Design Thinking
Here are a couple of colourful videos that capture some of design thinking’s key concepts:
https://www.youtube.com/watch?v=3sOeSkTUTA0
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https://www.youtube.com/watch?v=Ee4CKIPkIik
B. Stanford d School
When people think of Design Thinking, they often think of David Kelley – founder of IDEO and head of Stanford’s d School. On the d school site, they offer a d school bootcamp with free materials of great use to the entrepreneur. Learn about interviewing and mapping for empathy, extreme users, storytelling and prototyping for empathy.
http://dschool.stanford.edu/use-our-methods/
C. Sauder d Studio
And here is some information on the Ask.Try. Do Approach from UBC’s d studio @ Sauder.
http://dstudio.ubc.ca/strategic-design/ask-try-do/
D. Design Thinking Culture
Recently, a Harvard Business Journal article discussed how design thinking philosophies are bleeding into more elements of organizational culture.
Your Design Thinking
i. Based on what you learn above: how could you best apply design thinking in developing your venture?
2. Who would be a relevant Extreme User to focus on in your case? Why?
3. Using the principles above, design a 5 question interview for this Extreme User. What do you hope to get out of this interview?
