Category Archives: Social Media

(source: arhhra.com)

Do you remember what you typed for your blog, twitter or Facebook last time? Each of these actions could easily allow others who are either familiar or strange to you to know what you did in the past and how you live your life. On the positive side, social media allows people to know more about you to help you expand your human network and enrich your relationship with friends. However, if you are recently looking for jobs, you might want to think more carefully before you press that “Enter Key”. Social media is an open platform where people have the rights to talk freely and share openly through the thin air.  If you posted or are tagged on Twitter doing something that’s inappropriate in recruiters’ eyes, recruiters who paid attention to these could pass on you for the job offer when they are evaluating your candidacy. This can be explained by the halo effect in marketing, and it states that if you have a bad first sight for someone or something, you may carry this negative attitude to your later interactions with this person. As well, the emergence of social networks for professionals such as Linkedin has given many people a chance to be recognized professionally more cheaply . The problem with this is that a lot of the times int would present yourself differently to different employers for different job requirements, and having a Linkedin could cause recruiters discrepancies about you if the way you present yourself in the interview is different from your online profile or how others commented about you. Hence, it’s important that you are aware that recruiters are paying close attentions to your behaviors online, and make sure that you always present yourself in a positive way even online.

Source from TechInAsia

Undoubtedly, the emergence of Weibo, a hybrid of Twitter and Facebook in China, has important meanings for celebrities who want to get more exposure, for companies to promote to the general consumers, and for people to connect with friends in diverse ways, but perhaps the most impacted one would be on shortening the communication distances between the Chinese government and its people. Weibo, a fast media product, has much marketing importance to the Chinese politicians.

As an example, the news of the police chief of Chongqing sought refuge in the US consulate in Chengdu after falling out politburo member Bo Xilai was publicized most immediately on Weibo. The news was spread out very quickly by people sharing and commenting, and soon the world was informed of the news, which pressured the Chinese government to handle this issue in a fast and transparent manner. Before Bo’s issue, no rumors about the politburos were ever exposed in China due to the censorship. As we can see, the growth of fast media in China allowed people to receive messages more easily and even acted as an agent for reducing political corruptions, and Weibo is a powerful tool for that.

This improvement in speech of freedom did not come without resistance. Referring to Bo Xilai’s case, Weibo had to ban users from commenting on other people’s posts for several days, and several users who posted speculation about a possible coup in Beijing were arrested. Henceforth, in order for the Chinese government to better service its people as well as to keep people align with its political vision, Weibo and other fast media marketing tools are important for establishing the necessary trusts and transparencies. By doing so, a more open, harmonized, and less corrupted China will be within sight.