Spotlight: Offsetters

My first Spotlight! Offsetters is based in Vancouver AND completely relevant to the course (you’ll see why). Two birds with one stone!!


Offsetters is one of the companies that our class will be working with to develop a marketing plan; I believe Offsetters is looking for a stronger online presence and some social media consultancy from whichever group it will be working with. (I’m personally interested in working with CityStudio, my dad is a contractor and the entire project sounds really cool!)

I recognized the Offsetters logo but quickly realized that it was probably because James Tansey, the CEO and Co-Founder of Offsetters, is also the Executive Director at ISIS, and a guest speaker from one of my Comm 101 lectures back in first year.

I didn’t know much about the organization, and somehow stumbled upon this while I was doing a quick search on “Offsetters marketing”:

Crazy Marketing Ideas

Since the core competencies of Offsetters is sustainability-driven – offering a service that helps people, organizations, and corporations to “offset” their carbon footprint – this marketing campaign accomplishes both goals of marketing in the traditional sense of promoting a business’ services, and campaigning for a sustainable and eco-driven cause. Smart!