I believe everybody has heard a word sustainability at least once before.
UBC cares about sustainability, but so does the world.
Sustainability has been a new key word for the successful business.
According to Forbes, the companies in different field that invested in producing sustainable products have been successful in their businesses.
Patagonia… apparel
Encouraging customers to sign up to their Common Threads Initiative and commit buy only what they need. As a result of this campaign, they are opening additional stores and its revenues are expected to increase by 15% annually.
Copyright: patagonia
Samsung…electronic
The television with Samsung’s smart evolution technology can update software and add functionally into the existing television. No need to replace the old television with the new one. Successfully, the company has been keeping its position in the top TV brand on Interbrand’s 2013 best global brands list and the number eight brand overall.
Copyright: SAMSUNG
IKEA…furniture
IKEA ran a campaign encouraging selling the second hand furniture on Facebook base flea market. This campaign helped prevent wasting the resource that could be reused or recycled. Campaign end up successfully that all of the items sold out, and IKEA itself increased its sale for the new furniture.
Copyright: IKEA
Customers’ attentions are given to products with longer product lifecycles through improved quality, durability, and maintenance, including repair, upgrading, and reuse, according to Dr. Kim Cooper, and this is what all sustainability is about. These sustainable products would be a really good investment for the companies for the new business opportunity.