McDonald’s is probably one of my favourite restaurants growing up until health conscious teachers and peers taught me its negative health consequences. Recently, McDonald’s has been attempting to alter their menu to cater it towards healthier standards as society is slowly recognizing the serious long term consequences associated with fast food consumption. Their newly introduced McWraps have been a big step in introducing healthier choices to get the consumer’s attention and to change their mindset of the brand’s preexisting stereotypes. As well, McDonald’s announced that it would soon have the option of salads on the side in place of fries. They’ve also considered about revamping the current happy meal by incorporating low fat milk and juices. While all these changes are considered a big stepping-stone for McDonald’s, it also carries potential consequences such as driving up prices of vegetables and produce. Since McDonald’s is such a big company with many supply chains, a change in their ingredients will have a reasonable effect on the market. It could potential drive up demand for certain vegetables, which would increase prices for the public.  This is undesirable for low-income families and teenagers as it might demotivate them to eat healthy.

Reference

Berfield, S. (2013, October 7). Why the McWrap Is So Important to McDonald’s. Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2013-07-03/why-the-mcwrap-is-so-important-to-mcdonalds