Starbucks recently announced their new program “Tweet-a-Coffee” where customers can gift a coffee to friends and family over their Twitter account as long as it’s synced to their Starbucks account.  This idea of e-gifting is extremely clever because it allows customers to send relatives or friends, or people who they don’t even know in real life a gift without going through the hassles of the conventional method. Starbucks is using technology and innovation to enhance their current features. This new method will definitely be popular because it saves customers time and energy while still delivering gifts to their friends and family. As well, the receivers will also benefit because they will have the option and freedom to redeem this gift whenever they want, thus eliminating the need to use up the gift immediately. Starbucks has taken a step ahead to fully take advantage of the current technology and the popular use of social media pages in order to innovate a new improvement to better satisfy their customers. This example is also one of the factors that set Starbucks apart from other coffee companies and why Starbucks is such a successful business with a high demand.

References: http://www.forbes.com/sites/kellyclay/2013/10/28/now-you-can-give-the-gift-of-starbucks-with-twitter/