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Skechers cartoon series slammed in petition

Zevo-3 conforms to FCC rules, creators argue

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Always a very controversial issue, and now only amplified by the fact that children are becoming more tech-savvy, the issue of the over-commercialization of children has made its presence felt in the spectrum of business ethics.

Frankly speaking, children in general are a goldmine to corporations, filled to the brim with financial potential that could make them, along with their respective families and caretakers, loyal consumers for a significant period of time.

Over-advertising by corporations to children has been a flagrant issue for years, with a broad range of products unabashedly promoted, including, but not limited to: food, toys, electronics, clothes, and even cars for their parents.

In this recent case, the concern is linked to a brand of shoes, Sketchers to be precise. Although there are certainly many aspects to this marketing ploy by Sketchers that one could frown upon, it is important to keep in mind that there are regulations that every advertiser must follow in Canada.

Technically, Sketchers did not violate any of these guidelines, but ethically speaking, discreetly pushing its products onto children through a presumably entertaining show, Zevo-3, brings up some red flags that should definitely provide some valuable points for discussion.

The Sketchers TV Show

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