Enzo Woo's Blog

As my good friend Mehrad pointed out in his excellent blog post about the UFC and its PR problems, marketing a sport can be a problem. Scandals and concerns about a sport’s safety are all bad. Tim Tebow and his extreme, and somewhat inexplicable popularity, on the other hand, is good. On a complete opposite […]

As a keenly interested marketing student with a particular interest in Brand Management, I was doing some personal research. Through this informal investigation, I was able to come up with a laundry list of a Brand Manager’s duties, which included dealing with: finances, advertising agencies, media agencies, promotions agencies, PR agencies, design agencies, legal staff, […]

Whether you are conglomerate like Altria (formerly Phillip Morris Companies Inc.) and Time Warner, or just a new start up like Sauder’s pride and joy, Kiip by alumnus Brian Wong, word of mouth is an absolutely invaluable asset for any company. Really how valuable is it though? As the writers at Social Commerce Today explain, […]

Although this topic is partially covered in my previous blog post, being the sports nut that I am, I figured that Nike deserved a little more attention from my part. Hands down my absolute favourite marketers, there have been instances where I have sat down and done nothing but watch Nike commercials on the Internet […]

Greetings fellow marketers in section 201, my name is Enzo Woo, and I am a similarly excited student in second year, ready to take on the exciting world of marketing, with its rough edges and all. A planned HR specialist, I am also heavily considering taking future marketing courses, as I’ve always had a keen […]

As much as young people like to deny it, it is true – wisdom comes with age and experience. The greatest lesson I learned from someone else was from my father. He taught me the golden rule: to always treat people the way that you would like to be treated. He always said this when […]

Being an absolutely avid Vancouver Canucks hockey fan, nothing would elate me more than the team bringing home the revered silver chalice that is the Stanley Cup. The most difficult trophy to win in professional sports, its alluring grace has eluded the Canucks’ desperate grip for 40 years, and while there is not a thing […]

A fabulous tool to use when promoting an initiative or getting the word out on a company, social media is now even used in school. Facebook, Twitter, and Flickr are all relevant mediums utilised in this digital age. Defined as being media utilised for social interaction employing highly accessible and scalable publishing techniques, social media […]

Ambush marketing is a concept that I’ve known about for a very long time, but have never given much thought to. Defined as a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee, ambush marketing is a term hissed at in industry circles. As […]

A world leader amongst many issues, Canada has been slow to latch onto the bandwagon that is Corporate Social Responsibility (CSR). Though it certainly takes an extra bit of effort and can decrease revenue through increased costs, CSR can definitely help improve the company’s image and increase their bottom lines. Here is an American example […]