Amazon. The Seattle-based sales site: www.amazon.com, otherwise known as the second largest web-based entrepreneurship in the world, is awe-inspiring. With a value estimated at $74.4 billion, Amazon is an example of one man’s incredible journey to take what was traditionally only offered in a brick-and-mortar store, and create an unprecedented flow of new and established products – without ever being tied down to a finite structure.
Amazon.com is by all accounts an entrepreneurial start-up, fulfilling all the possible criteria that we would establish for a small business.
1) Wealth creation? Plenty of it: Amazon has a value estimated at $74.4 billion
2) Speed of wealth creation? Definitely: Founded in 1994 by Jeff Bezos, within 3 years, Amazon.com generated $15.7 million in revenue, and by 1999, over $1 billion (!).
3) Risk? Enormous: For Amazon, survived largely by a $40 000 investment by businessman Nick Hanauer, the potential for failure was limitless.
4) Innovation? Heck yes: Amazon fostered the idea that a customer can literally have just about anything s/he wants without ever having to leave home.
Amazon forever changed the way millions of people shop, prompting a bevy of new start-ups. It is truly an entrepreneurial start-up in every sense of the word.
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