A world leader amongst many issues, Canada has been slow to latch onto the bandwagon that is Corporate Social Responsibility (CSR). Though it certainly takes an extra bit of effort and can decrease revenue through increased costs, CSR can definitely help improve the company’s image and increase their bottom lines.
Here is an American example of CSR done right (profitably):
Self-explanatory!
One of the trendiest and most popular clothing companies out there, American Apparel prides itself in making all of its clothes right in the USA – downtown LA to be specific. Though they do charge higher prices for its clothing than a direct competitor might, customers understand that it is attributed to the fact that these clothes cost much more to make than say, had the same articles of clothing been made in Indonesia or Bangladesh.
Coupled with some trendy designs, a reputation for making plain look sexy again, and ‘responsible production techniques,’ American Apparel has garnered quite a following amongst the younger generations and is seen as a very ‘hip’ brand; contemporary clothing that is also totally against unsavoury issues like the complete corporatization of fashion, as well as the inhumane working conditions of textiles labourers.
An American Apparel store in downtown LA
Founded in 1989, American Apparel did two things right in regards to CSR. They identified the right ethics to support, and they did it early.
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.