Abercrombie & Fitch launch anti-bullying campaign with t-shirts.
Abercrombie & Fitch CEO, Mike Jeffries, has a marketing scheme that leads us to question his ethics and the integrity of the brand name. Because he believes that “good-looking people attract other good-looking people,” the company hires very selectively. His statement brings upon the questions, what makes someone good-looking? Is it their attributes? Their body? Is it the way they dress? Or the size they wear? These things shouldn’t matter to us, but they do. They matter so much that in efforts to patch up the issue, Abercrombie & Fitch came out with an anti-bullying t-shirt. It’s terrible to think that Jeffries could believe that coming out with a special t-shirt would fix the problem. All the women’s styles do not come in sizes larger than 10 and still don’t. So, what this campaign is doing is not fixing the problem but just covering it up to help lessen the blow. Jeffries hasn’t put any money into creating new sizes but instead he offered scholarships to those who fought bullying. Although, he seems to be trying to make good with the people affected, I don’t believe it gains him any new fans.
Sources:
http://s1367.photobucket.com/user/b24mf/media/1310/abercrombienobully_zps1a3d954c.jpg.html
